Pravda was more honest at its zenith than the MSM is.

See, in the USSR nobody really believed the propaganda. 

In conversation several members who lived there before the Soviet transformation have opined that so transparent were the lies that only the most benighted actually believed. Everyone else operated under "official belief", just like they officially believed that "...next year is prosperity, this year maybe occasional spot shortages".

 

That explains, in part, the plummeting numbers of consumers of MSM news.   It also explains the relative popularity of FOX.  They serve an under served market.