Since the release of Eric Johnson’s documentary Seattle Is Dying, which depicts an epidemic of street homelessness, addiction, crime, and disorder, city elites have launched a coordinated information campaign targeted at voters frustrated with the city’s response to homelessness. Earlier this month, leaked documents revealed that a group of prominent nonprofits—the Bill & Melinda Gates Foundation, the Campion Advocacy Fund, the Raikes Foundation, and the Ballmer Group—hired a PR firm, Pyramid Communications, to conduct polling, create messaging, and disseminate the resulting content through a network of silent partners in academia, the press, government, and the nonprofit sector. The campaign, #SeattleForAll, is a case study in what writer James Lindsay calls “idea laundering”—creating misinformation and legitimizing it as objective truth through repetition in sympathetic media.
The key messages of the campaign include a number of misleading claims, including: “Seattle is making progress to end homelessness,” “1 in 4 people experiencing homelessness in our community struggle with drug or alcohol abuse,” and “[62 percent of Seattle voters believe] we are not spending enough to address homelessness.” All three contentions fail to meet basic scrutiny: street homelessness has increased 131 percent over the past five years; King County’s lawsuit against Purdue Pharma admits that “the majority of the homeless population is addicted to or uses opioids” (not one in four); and 62 percent of Seattle voters agree to the statement “we are not spending enough” only when it is directly prefaced in the polling questionnaire by the phrase “other cities of the same size are spending 2 to 3 times the amount that Seattle is and are seeing significant reductions in homelessness”—itself an unsubstantiated claim. (When the same question is presented neutrally, without the framing, support for “we are not spending enough” drops to 7 percent).
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