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Tuesday, January 10, 2012

That’s old news. Move on.

One of the keys to the Clinton administration’s success  in dealing with bimbo eruptions and other scandals was to tell the press that they were talking about old news, it’s time to … “move on.” There was an entire movement that went by the name “Move on” that not only helped Bill Clinton weather his political scandals but helped elect Barack Obama.

Suppose that George Romney learned a lesson from Move On?

Stay with me here. The "Move On" concept was tremendously useful not just to Clinton but also to Obama. The skeletons in Obama’s closet: Bill Ayers, Jeremiah Wright, even Tony Resko were quickly dropped by the MSM after receiving just enough mention to deflect the accusation that they never mentioned them at all.

“Sure” the media big feet would say, we wrote about Wright's “God damn America” ... once; Ayers was just a guy in Obama's neighborhood and Resko was a guy that the Obama's bought a lot from.  We covered it. And that was it. When the media wants to cover something they remember the secret of advertising: repetition. A single ad doesn’t work; repeat it often enough so that everyone can sing the jingle and it sells ... big time. That’s the way it works and the MSM knows it.  When the New York Times decided that the Augusta National Golf Club should admit female members - a story that no one cared about - they ran over 50 stories, as did the Los Angeles Times and the Atlanta Journal-Constitution.  The Washington Post and USA Today only ran over 40 stories, all to help a feminist with an axe to grind.  They almost got that venerable club to cave, and the only people who cared were the editors at the MSM.  The rest of the country still doesn't care.

So pivot to Newt Gingrich and the rest of the team trailing in the wake of the Romney coronation. It should be obvious by now that unless Mitt Romney commits suicide, he will be the Republican nominee. Why would reasonably intelligent men like Gingrich continue to attack him when the best strategy would be to drop out and seek a place in the Romney administration?  No one is angry enough to run through millions of dollars just for revenge unless he's a lot richer than Gingrich.  Here’s where the strategy could get very, very deep. Suppose they are raising the issues that the Obama campaign is going to raise so that Romney can call them “old news” and tell the media to “move on.”

To use a medical analogy, the attacks that Romney’s opponents are mounting are like an inoculation, designed to give Romney a slight fever but to allow his system to create the antibodies to ward off the much more vicious attacks that Team Obama is preparing. I believe that’s what some other commentator are implying when they say that these attacks are actually good for Romney. I would go further and suggest that Gingrich and some of the others are actually deliberately in cahoots with Romney. We’ll see if that’s true by his response.

Of course the MSM will not move on for Mitt Romney; he's a Republican.  But by the time the general election rolls around the public will be supersaturated with "Mitt, the Wolf of Wall Street."  He just doesn't look the part, or act the part.  And the public will be ready to "Move On." Is he that many moves ahead? We’ll see.


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