Facebook inflates its ad reach by millions, analyst claims

Facebook claims to reach more people than actually exist.  Perhaps they're counting the dead, like the Democrats do in election voting.

Facebook inflates the number of people who can see the advertisements on its platform, a Pivotal Research Group analyst said in a note.

Facebook's Ads Manager claims a potential reach of 41 million 18- to 24-year olds and 60 million 25- to 34-year olds in the United States, whereas U.S. census data shows that last year there were a total of 31 million people between the ages of 18 and 24, and 45 million in the 25-34 age group, the analyst said.