Search This Blog

Thursday, October 29, 2009

A Graphic History of Newspaper Circulation Over the Last Two Decades

This made my day (oh and the DJIA was up 199.89). But the Dow will go down again, the trend in newspaper readership is delightfully steady.

Every six months, the Audit Bureau of Circulations releases data about newspapers and how many people subscribe to them. And then everyone writes a story about how some newspapers declined some amount over the year previous. Well, that's no way to look at data! It's confusing—and it obscures larger trends. So we've taken chunks of data for the major newspapers, going back to 1990, and graphed it, so you can see what's actually happened to newspaper circulation. (We excluded USA Today, because we don't care about it. If you're in a hotel? You're reading it now. That's nice.)

Faster please.

1 comment:

Matthew Noto said...

RE: The recent upward tick in the Dow.

It's a sucker's rally, fueled by all the TARP money that was supposed to go towards elimintaing 'toxic assets', but instead went to shoring up stock values.

Invest in canned food, ammunition, and outdoor survival gear.