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Friday, April 02, 2010

What Toyota sales say about the Mainstream Media (MSM)

Toyota announced that sales were up 41% for March. Better than Ford, GM, and several other Asian brands. What’s going on? Toyota has been the object of mass media vilification for months. Not only have their cars been accused of causing thousands of accidents and dozens of deaths, the hysterical articles accused the company of not caring if its customers died. Toyota management has been accused of cover-ups and using undue political influence to get special breaks from the NHTSA. Black columnist Bob Herbert accused Toyota of “corporate treachery” for closing its Fremont California plant in the face of declining sales apparently in the belief that the role of a company is to provide jobs and failure to do so is treason.

So we have an image drawn by the MSM (or as Rush Limbaugh likes to refer to them “The state run media”) of Toyota cars being killers, made by treacherous, crooked, fabulously wealthy owners who conspire in secret to maim its customers while laughing at the carnage.

Yet Toyota’s sales are up 41%! Sure, there were incentives, but are you going to get into a death trap just because they will promise to change the oil for a couple of years? After some thought, the American people have concluded that they have been lied to by the MSM about Toyota and they went out and bought them … by the thousands.

What we see here is confirmation of a simple development: not only have the MSM’s editorial positions destroyed their grip on the national discourse (see the success of the Tea Party movement that’s violently opposed by the MSM), but the trust the American people have in their news reporting is also in the crapper.

The sales spike by Toyota is a big “F*** You” to the media that once had the power to destroy the reputation of anyone they chose, either out of spite or simply as collateral damage in their desire to sell newspapers or air time via sensationalism.

You want a measure of media credibility? Look at the Toyota sales numbers and rejoice.

4 comments:

thisishabitforming said...

Its more than the MSM that's lost it grip on America. With the MSM leading the charge, followed by Congress bringing Mr. Toyoda here to embarrass him in front of the world could have been the one two punch to destroy a huge competitor to Government Motors. But customers answered with sales figures for Toyota, same with Ford.

Stay tuned for the Waxman attack on Verizon, ATT, Caterpillar, etc.

Mike said...

Most car buyers believe that drivers who can't cope with sudden acceleration are fools.

Ed said...

Dude, you're right, particularly when the sudden acceleration is caused by the 89 year old driver hitting the gas instead of the brake.

Anonymous said...

"Most car buyers believe that drivers who can't cope with sudden acceleration are fools."

I think car buyers also noticed that the talking head idiots never once asked why the drivers couldn't have just put the damn thing in neutral or shut off the engine.
The reason for that being that the talking heads were too simple themselves to have thought of taking it out of gear or shutting off the engine.