The rival editors are turning out weeklies that are smaller, more serious, more opinionated and, though they are loath to admit it, more liberal. They are pursuing a more elite audience, in print and on the Web, abandoning the old Henry Luce notion of catering to the masses. It is nothing less than a survival strategy.
Having become the official media voice of the Democrat party, Time and Newsweek are trying to find a formula that will keep them in business.
Most of the magazines that do this are charity cases underwritten by wealthy patrons, not magazines that depend on mass readership.
No comments:
Post a Comment