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Wednesday, June 27, 2012

CNN Sinks To 21-Year Primetime Ratings Low In Second Quarter

For this year’s second quarter, CNN hit a low among total viewers and the key adults 25-54 demographic, with all primetime programs posting steep declines. The network averaged 446,000 total viewers and 129,000 in the 25-54 demo in primetime. Compared to last year’s second quarter, that’s down 35% and 41%, respectively. Rival Fox New Channel, meanwhile, with 1.79 million primetime total viewers on average, was down 1% from its 2011 second-quarter numbers. FNC lost 14% in the 25-54, bringing in 355,000 viewers. MSNBC was down 13% in total primetime viewers, with 689,000 on average, and down 17% in the 25-54 with 217,000. The quarter ran March 26-June 22.

So let's review:
  • CNN has 446,000 viewers
  • Fox News has 1,790,000 viewers
  • CNN lost 35% of its viewers
  • Fox lost 1% of its viewers
The country is center-right the geniuses who invented 24/7 news programming decided to go after the smallest demographic, and even they are tuning out.

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