Glenn Reynolds, the Traffic Santa

I was re-reading some of my old - but still incredibly relevant - posts when I chanced on a link to Ace of Spades from 2006. It brought a smile to my face:

4. Traffic Santa Bloggers:

Some bloggers are known as "traffic santa's" as a single link from their widely read blog to your lesser known blog can bring in a virtual avalanche of new readers. Unfortunately, these bloggers know about their standing and seem petty about when, and to whom, they will give the gift of linkage.

As the 'sphere is all about gathering traffic, this can, inevitably, lead to tensions erupting into the open. Rather than complain that "I have to write 150 posts on razor blades and nanotechnology before some hick from East Tennessee will link me", take a deep breath and remember: civility.

Instead, you should take a few moments and write a complimentary e-mail introducing yourself, your blog, and what you think this particular "Traffic Santa" might be interested in reading. It wouldn't hurt to add a line complimenting his ability to distill your 7,500 word post into a single word like "Heh", either. Perhaps you should say he "perfectly captured the essence of the point being made, and reframed the argument in a way that illuminated it for all to see."

Civility is a wonderful thing.