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Wednesday, April 04, 2007

Want to Reach Rosie? Talk to the people that pay her huge salary.

From American Digest. The way to reach Rosie is to reach the people who pay for her to appear on The View.

I know through long experience in book and magazine publishing that "Letters to the Editor" are worth exactly zip, squat, nada -- except for giving the editors free copy to run ads against. Cutting into the advertising money, however, does something much more direct and immediately gets the attention of the producers and the network executives. It's fine to have some controversial Downs-method actor mouth 911 Conspiracy theories since it bumps up the ratings. But when ratings go up and revenues go down, that's another story.

When corporations hear from enough people that they will stop buying their products because of O'Donnell, they will -- trust me -- stop advertising. Corporations do not exist to piss off their customers in any way.


The advertisers:

All Detergent
BAM Power Cleaner
Best Foods Mayonnaise
Bush's Baked Beans
Claritin-D
Clorox
Cottonelle Toilet Tissue
Crest Whitening Rinse
Disney's "Meet the Robinsons"
Dove Ice Cream
Excedrin
Head & Shoulders Shampoo
Honey Bunches of Oats
Humira
I Can't Believe It's Not Butter
Janome Sewing Machines
Loestrin 24
M&M's
Marshall's
Miracle-Gro
Pepto Bismol
Pier 1 Imports
Pillsbury Toaster Strudel
Reach One Ultimate Clean Toothbrush
Scrubbing Bubbles
Sears
Singulair
Stainmaster Carpet
Stanley Steemer
T.J. Maxx
Tide Laundry Detergent
Vaseline Intensive Rescue Body Lotion
Woolite
Zyrtec

Go to Google to find out the corporations and who the Cairman/CEO is. They are the ones who care if their ad dollars piss off their customers.

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