As Insiders Reveal the SPLC's "Hate Map" Is Basically a Marketing Scheme to Drum Up Donations, Conservative Groups Consider Filing Lawsuits Against the Very Non-Impoverished Grifter Outfit

Former SPLC employee Bob Moser described "the annual hate-group list" as "a valuable resource for journalists and a masterstroke of Dees’s marketing talents; every year, when the center publishes it, mainstream outlets write about the 'rising tide of hate' discovered by the S.P.L.C.’s researchers, and reporters frequently refer to the list when they write about the groups." According to The Progressive's John Egerton, SPLC co-founder Morris Dees "viewed civil-rights work mainly as a marketing tool for bilking gullible Northern liberals."

The press and Big Internet were co-conspirators spreading hate for Conservatives, Christians and white heterosexual people in general.