The Audit Bureau of Circulations said Monday that average sales of newspapers declined 7.1 percent in the October-March period from the same six-month span in 2007-2008. The comparison is drawn from 395 daily U.S. newspapers that reported in both periods.
But the bigger online audience isn't generating enough ad sales to overcome the huge losses in print advertising. Several major publishers reported their print ad sales plunged by 25 percent to 35 percent during the first quarter. To make matters worse, online ad revenue also fell at major newspaper publishers such as Gannett Co., The New York Times Co. and McClatchy Co.
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Tuesday, April 28, 2009
More good news about the Obamamedia.