When Nashville floods, the Pres goes golfing.

Somewhat along the lines of "when the going gets tough, the tough get going" except that this is Obama we're talking about.

Barack Obama went golfing today as Nashville continued to suffer from the worst disaster since the Civil War.

Perhaps Nashville being the home of country music is not "hip" enough, or that it's 66% white and 0% Hawaiian, or that the MFM didn't report on since only 30-some people died.

News Network Folks, you did not run out of space for us. We weren't even on your radar. Let's not bullshit here.

So what happened to change that?

Sadly, I think it came down to "the hook" — that thing about a story that makes it immediately understandable to outsiders and makes it feel relevant.

After all, when you're running a 24-hour news channel, and you're after ratings, it's not about passing along information and reporting facts, it's about getting ratings and having something that will keep viewers watching.

"Much of Middle and West Tennessee is experiencing catastrophic floods" is just a bunch of facts. How does that "entertain" the viewer?

Once social media users on Twitter and Facebook started pushing the "we have been forgotten" meme, we had a hook. I mean, it's the point of this post, right? It's a question you can built a narrative around. It's something your viewers can imagine — what if this terrible thing happened to your home and nobody gave a shit?

There may be another reason: with much of the MFM having their heads up Obama's ass anything that Obama does not mention gets no coverage.  If Obama ignored Des Moines being destroyed by an asteroid strike, not one major network would cover it ... or care.  They're too white.