Main Stream Media Death Spiral ... the Quagmire Continues

The news just keeps getting worse and worse. When will the MSM admit defeat. What is their exit strategy?

From Editor & Publisher:

This is the fourth consecutive semi-annual report to register a severe drop in daily circulation and -- perhaps more troubling to the industry -- Sunday copies. While the estimated decline 2.8% for daily circulation for all reporting papers may seem negligible, consider that in years past that decrease averaged around 1%. Sunday, considered the industry's bread-and-butter, showed even steeper losses, with a decline of about 3.4%.