Dan Harrison, an NBC senior vice president, does not back away from the message. He calls the Gore effort "an initiative we believe in," including parent company General Electric. "I really don't think climate change is a political issue," Harrison says.
Green is the new yellow. Except that I think Hearst and the Yellow Journalists knew what they were doing. These guys are so clueless that they really believe there's nothing political about causes they agree with. Or maybe I'm giving them too much, er, credit.